The Curse of The Creative – A Radio Promotions Podcast.

The Curse Of The Creative is a radio promotions podcast by the creative team at, the audio and radio specialists agency, Ultimate Media.

Each week they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative.

Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci, each week, as they stumble through the creative world of radio promotions!

**The opinions expressed in this podcast are personal opinions and not necessarily the thoughts of Ultimate Media**

Weekly English Explicit South Africa Marketing · Business Paulo Dias Nick, Bongani, Refiloe,Ricci, Justin.

55 Episodes

1 – 20

The Gang ponder a name change.

Feefs has been way to sassy considering her chance to pitch was last in line. Her Heritage Month concept explores a name change we can all get behind.

6 Sep 9 min

The Gang look back in anger.

Justin jumps on the Oasis hype train but will his idea top the charts or hit a (Wonder)wall.

6 Sep 9 min

The Gang are back... and blended.

After a mental break to generate more ideas, The Gang are back with the best radio promotion concepts...and it wasn't worth waiting for. Nick wants to sell us weird whisky combos and he's very proud of himself.

5 Sep 9 min

The Gang are 'appy

Paulo thinks social media is a fad but Justin has an app for that.

28 May 5 min

The Gang take a bath.

Two ideas in one episode, but you may be left feeling a little dirty.

15 May 9 min

The Gang clean up.

One man's trash is Refiloe's radio concept.

3 Apr 7 min

The Gang have a riddle.

What can you catch but never throw, is it a cold or Bongani's concept?

3 Apr 6 min

The Gang all have a name.

Is your name worth a million bucks? Well then we have a promotion for anyone not called Worthamillionbucks.

3 Apr 5 min

The Gang are in hiding.

Justin found a great idea and and seeks the approval of Paulo and Nick.

13 Mar 6 min

The Gang Beat a DJ.

Nick goes after his own, initially not in the way you expect. But then totally in the way you expect.

13 Mar 5 min

The Gang say your name.

Could you guess someone's name based on a few clues? The Gang think this would be a great radio promotion.

21 Feb 3 min

The Gang don't like your ex.

The Gang deal with awkward break ups and suggest where to stick all those left over throw pillows.

6 Feb 7 min

The Gang are stumping the zoo

A fresh take on an age old radio promotion gets Nick a lot of parks.

15 Nov 2023 12 min

The Gang are sneaks.

Feefs cooks up a great sneaker promotion.

15 Nov 2023 14 min

The Gang Get To Da Choppa.

Ricci has so much money he's literally throwing it out of helicopters.

1 Nov 2023 11 min

The Gang are on back-up power.

Paulo wont let load shedding get in the way of a radiothon and Justin tapes down his faders.

18 Oct 2023 8 min

The Gang don't trust listeners.

Bongani's idea reminds Ricci of a dodgy competition entrant and her dog.

18 Oct 2023 11 min

The Gang Pass The Parcel.

Justin is already thinking of Christmas but will Ricci, recently returned from Paris, say Oui to his idea.

18 Oct 2023 8 min

The Gang go on a road trip with QR Codes

Whisper it, but the Gang may have found a way for radio audiences to use QR Codes.

4 Oct 2023 7 min

The Gang get wordy.

A freak lightening storm tried to take out your favourite radio creatives but it could not deter Nick from his love for words.

4 Oct 2023 7 min

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