Season3: EP5: Kirsten Wiggill, Social Lead at Mediacom South Africa.

In this episode we’re in conversation with Kirsten Wiggill, Social Lead at Mediacom South Africa. She’s an experienced head of department with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Corporate Communications, Digital Marketing, Social Media, and Integrated Marketing.

Grab a coffee and listen as we discuss:

• The evolution from when social media was a nice-to-have to a need-to-have
• Influencer marketing: from only attending events and blogging; to it being a media channel now
• The 3 elements that guide her influencer marketing approach
Listen to the episode here: https://band.link/coffeeconversations

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This episode is brought to you by theSALT, the first to market nano influencer channel in South Africa and part of SA’s #1 influencer marketing group, Nfinity.

Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts.

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