EP152: Understanding People and Inspiring Growth with Kantar
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This week on The DOC & The GURU podcast, we chat with Shobhana Ramachandran, the Global Client Director at Kantar in Amsterdam on the use of consumer insights and the growth of brands. So, if you would like to hear about how the world’s leading data, insights and consulting company moves businesses forward, then don’t miss this episode.
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
#insights #brandgrowth #marketing
In a great discussion, we include topics like performance marketing versus continual brand-building, the Global Sustainability Sector Index that covers 38 sectors across 32 countries, as well as one of the most widespread pieces of insight that Kantar releases every year; BrandZ Top 100 rankings.
It’s a ranking of brands based on brand value – and Kantar’s BrandZ is unique in that it is the only ranking of brands in the world that connects the financial value of brands with consumer attitudes towards these brands. It is the largest brand building platform in the world covering 51 markets, 4.1 million consumer interviews, 500+ categories and > 19000 brands.
We also chat about a very interesting article by one of Shobhana’s colleagues in London, Dr. Nicki Morley, on innovation and brand growth, where brands perceived to be high on Innovation grow 7x faster than competitors.
Also listen to the end of The DOC & The GURU Podcast, where you will hear some very interesting career advice.
#insights #brandgrowth #marketing
