The Rand has tanked. Here's how to get overseas work.

--:--
This is a slightly longer episode, but boy is it worth a listen. We chat to Alex Searle and Edward Fisher, two South Africans who found so much work overseas that they ended up moving there. Alex is a video content producer and strategist living in Valencia, Spain. His regular vlogs leverage LinkedIn's content-friendly algorithm to get him high levels of engagement and reach on the platform. Edward is the commercial director of a software company and entrepreneur, specialising in B2B commercial growth. We talk to them about playing the long game with a content strategy that builds your reputation and relationships, as well as a more focused direct marketing plan that Edward breaks down for us, step by step. You'll learn how to use LinkedIn to identify the clients you want to work with, and how to contact them on any platform OTHER than LinkedIn. We talk about putting more work into fewer prospects, not falling prey to the fear that drives us to looks for work anywhere you can get it, and we get a couple of tips for prospecting in the UK in particular: try up-and-coming cities other than London, and charge the right amount (not too much, not too little). Near the end of the chat we talk about money, and how to get paid. I've seen some conversations about this on the forum, and most people seem to say that Paypal is a bit too expensive. A few people speak highly of Transferwise, so consider looking at them as an option. 
23 Apr 2020 English South Africa Marketing · How To

Other recent episodes

Terms and conditions apply, with Kate Butcher.

In this episode we chat t Kate Butcher, a Capetonian designer, illustrator, and owner of The Butcher’s Shop Design Studio, which has been running since 2011. You can check out our Instagram account for some examples of her work: @theresourcecastKate is in that situation all freelancers dream about. She's got…
16 Mar 2020 1 hr 19 min

From copywriter to filmmaker - Gerhard Pretorius

Gerhard Pretorius is a copywriter, screenwriter, and director who is building himself a filmmaking career while holding down a day job. His methodical approach to his career has resulted in a library of advertising work and four short movies, two of which are currently available on Showmax. In this conversation we…
5 Mar 2020 1 hr 20 min

Design Indaba 2020 Day 3 Roundup

What was meant to be a quick roundup on the last day turned into a fairly lengthy conversation about the balance between the traditional and the modern, content VS presentation, the power of storytelling, and a few golden threads that seem to have run through the entire Design Indaba conference…
29 Feb 2020 1 hr 10 min

Design Indaba 2020 Day 1 Roundup

In this episode, we get together with freelance photographer Zaid Joseph to round up the day's action at Design Indaba 2020. It's a rambling conversation covering the presenters we loved, and we hope you enjoy it. For a little more visual context, check out www.designindaba.com, and we'll post some relevant…
27 Feb 2020 51 min