BBC Documentaries

BBC Trending: Brazilian farmers are (very) online

--:--
Being a farmer in Brazil has never been cooler - at least, that is the impression you might get from social media. Music videos featuring cowboy hat wearing farmers, driving tractors and boasting about their wealth, have garnered millions of views online. Meanwhile, farmers turned influencers offer a window into rural life, insisting Brazil is not just a country of football and Carnival, but of farming. Critics say social media has become the latest battleground in a long-running effort by Brazil’s powerful agribusiness industry to improve the way it is perceived. They say posts and videos like these are “propaganda” meant to distract from the sector’s poor environmental track record. But farmers argue their livelihoods are being targeted by “ideologues” and “activists”, who fail to grasp where their food really comes from. And, as Brazil prepares to host COP30, how does this idealised image of agribusiness fit into a world facing climate change?
20 May 8PM English United Kingdom Education

Other recent episodes

Reworking a future: Buddhist revival in Mongolia

Cambridge anthropologist David Sneath is in Mongolia to find out how Buddhism continues to make a comeback after years of persecution under Communism. David tells the story of how a young Mongolian boy has recently been recognised as the new reincarnation in a lineage of major Buddhist leaders, once known…
19 Jun 8PM 29 min

The copper kingdom

The world is electrifying, and central to our decarbonisation drive is copper. The red metal is second only to silver as the best conductor of electricity and it is critical in the manufacture of wind turbines, electric cars and solar panels. Reporter Robin Markwell travels through Chile, where the reserves…
18 Jun 8PM 28 min

What’s Iran’s IRGC?

The Islamic Revolutionary Guard Corps, the Quds force and the Basij militias are back in the news due to the conflict between Israel and Iran. What are they, how do they operate and how have they become so influential? In this episode, we look at the origins, the branding and…
18 Jun 8AM 28 min

Could your colleague be a North Korean in disguise?

Recently several videos from recruiters on LinkedIn have gone viral. The videos appear to show recruiters conducting routine job interviews over a video call, but something is up with the candidates. Their faces are blurred, and they appear to be using some sort of a filter. After some strange interaction…
17 Jun 8PM 23 min

The Ketamine trail

Ketamine was designed as an anaesthetic but its use as a recreational drug is growing fast, particularly among young people. In the UK, it’s doubled in less than ten years but it can cause serious side effects. The supply chain for the drug starts with pharmaceutical manufacturers in India then…
16 Jun 8PM 29 min
All episodes