In conversation with the Vice President of Jetour South Africa, Nic Campbell
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In a market where legacy automotive brands have long dominated, one newcomer is turning heads: Jetour, the Chinese SUV brand that only launched in South Africa in September 2024, is now selling over 600 vehicles a month, outpacing brands like Mercedes-Benz, Honda, and Mazda.
Gugulethu Mfuphi sits down with Nic Campbell, Vice President of Jetour SA, to uncover what’s fueling the brand’s rapid success. From bold early investments and a digital-first supply chain to a strategy rooted in customer convenience and luxury at competitive prices we unpack how Jetour went from zero to market leader in less than a year.
Gugulethu Mfuphi sits down with Nic Campbell, Vice President of Jetour SA, to uncover what’s fueling the brand’s rapid success. From bold early investments and a digital-first supply chain to a strategy rooted in customer convenience and luxury at competitive prices we unpack how Jetour went from zero to market leader in less than a year.