Media Training: Get Quoted, Look Confident, Build Leads
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TJ Walker pulls a “vault” lesson that proves a powerful point: you do not need perfect production to create lasting impact. TJ explains how to craft three short message points, deliver memorable sound bites, and handle questions without repeating negative framing. You’ll also get practical on-camera tips for posture, eye contact, facial expression, and natural hand movement, plus phone interview tactics like using a cheat sheet and bridging back to your key point.
Chapters
00:00 Intro and why today’s episode is different
00:08 Vault lesson: imperfect video, real results
00:48 What media training is and why it matters
01:26 Case study: the “ugly” YouTube video that still brings leads
04:42 The three-message rule: 10 words each
05:31 Sound bites: how to get quoted and not misquoted
10:00 Look confident on camera: posture and eye contact
13:14 The slight smile and calm presence
16:51 Hand gestures: stop fighting your hands
24:20 Brevity takes work: the Mark Twain lesson
27:13 Avoid the cliché message: “safety is our number one concern”
33:28 Phone interviews: use a cheat sheet, control your setup
34:33 Don’t repeat negative questions, bridge back to your point
36:27 If you don’t know, say it, then pivot to what you do know
42:51 Bridging technique: moving from Q&A to your message
47:32 Sound bite elements: the “attack,” analogies, rhetorical questions
55:40 Five outcomes of any interview, and how to aim for the best
57:42 Closing
Chapters
00:00 Intro and why today’s episode is different
00:08 Vault lesson: imperfect video, real results
00:48 What media training is and why it matters
01:26 Case study: the “ugly” YouTube video that still brings leads
04:42 The three-message rule: 10 words each
05:31 Sound bites: how to get quoted and not misquoted
10:00 Look confident on camera: posture and eye contact
13:14 The slight smile and calm presence
16:51 Hand gestures: stop fighting your hands
24:20 Brevity takes work: the Mark Twain lesson
27:13 Avoid the cliché message: “safety is our number one concern”
33:28 Phone interviews: use a cheat sheet, control your setup
34:33 Don’t repeat negative questions, bridge back to your point
36:27 If you don’t know, say it, then pivot to what you do know
42:51 Bridging technique: moving from Q&A to your message
47:32 Sound bite elements: the “attack,” analogies, rhetorical questions
55:40 Five outcomes of any interview, and how to aim for the best
57:42 Closing
