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The R4 friction: Why we need our star charts

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We think we grow out of star charts, but adult behaviour is driven by the same simple rewards. This week, we unpack a recent change in a gym reward program and discuss why 'almost free' is psychologically more expensive than 'free.' It’s a lesson in habit-building, momentum, and the high cost of minor inconveniences.
11 Feb 11PM English South Africa Society & Culture · Society & Culture

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