Ultimate Media Oh That Word by Carat

Oh That Word by Carat

Oh, That Word is a marketing podcast that explores the marketing terms, phrases, and concepts that pepper a marketers day to day conversation. Each episode explores these often-used phrases and taps into leading marketing minds to help us demystify or explore them a little further
Weekly English South Africa Marketing
4 Episodes

Oh That Word. Future-proofing with Dan Calladine.

In a new episode of Oh That Word, Graham and Megan are joined from the UK by Dan Calladine, Head of Media Futures at Dentsu International. With a title like that Dan is the perfect person to discuss the phrase and concept of Future-proofing.
29 Mar 2022 39 min

Oh That Word. The Ritson-ary.

In this episode of Oh That Word, we're joined by Mark Ritson,  brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He also finds time to run the Marketing Week Mini…
29 Mar 2022 28 min

Oh That Word. North Star.

Graham and the team are back to discuss the phrase, North Star; which, for South African listeners, is not just a pair of budget sneakers.
29 Mar 2022 19 min

Oh That Word. Agility.

The team hop into the studio to discuss the word, "Agility'' and all that goes with it in the marketing world.
29 Mar 2022 25 min