Inside Your Business - Kaya Biz

What makes the likes of Apple, Microsoft, Checkers, DisChem, Coca-Cola or Woolworths so successful is that they all did things their own way. They created their own playbook. This is what made the Bezos', Steve Jobs and Bill Gates' of the world. The reason you know their names is because they're individuals in the truest sense, who never learned the rules and wound up better for it.