Interview: Why it's absolutely crucial to get CX right [promoted]

Getting customer experience (CX) right could mean the difference between surviving and thriving, says Maxime Blanchard, Zendesk territory manager for South Africa, in this episode of the podcast.
In this podcast, Blanchard and Zendesk commercial account executive for Africa Erica Hall discuss the company’s recently published CX Report and its findings regarding CX in South Africa and the continent.
They explore how Zendesk is humanising CX, how customers are struggling to unlock the best of CX and where the areas of untapped potential sit within an organisation that is on a digital transformation journey.
Topics discussed in the podcast include:
* The most notable trends in the Zendesk CX report;
* Where companies are getting CX right in South Africa and where are they getting it wrong;
* How Zendesk helps remove obstacles in the CX evolution of companies;
* Why Blanchard and Hall are both passionate about the African market opportunity;
* What they’re seeing as the game changer for clients to focus on for the next quarter;
* What the next exciting things are coming out of Zendesk; and
* Zendesk “customer happiness formula” event on 7 April.
Don’t miss the discussion.

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