‘Radio isn't dead’ — Primedia Broadcasting
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In this edition of the Business Day Spotlight, we talk about the state of SA’s radio industry with one of the country’s most prominent broadcasters.
Our host Mudiwa Gavaza is joined by Trish Taylor, chief broadcasting officer at Primedia Broadcasting, operators of Radio 702, 947, Cape Talk and Kfm.
The discussion focuses on how Primedia’s has faired during the pandemic; the effects of Covid-19 on the wider broadcast industry; how radio stations have coped with reduced advertising revenues; changes in listener trends brought on by lockdowns; the rise of digital platforms like podcasting; and an outlook for the sector going forward.
Our host Mudiwa Gavaza is joined by Trish Taylor, chief broadcasting officer at Primedia Broadcasting, operators of Radio 702, 947, Cape Talk and Kfm.
The discussion focuses on how Primedia’s has faired during the pandemic; the effects of Covid-19 on the wider broadcast industry; how radio stations have coped with reduced advertising revenues; changes in listener trends brought on by lockdowns; the rise of digital platforms like podcasting; and an outlook for the sector going forward.
