Ekasieconomics: Phumzile Mthembu founder of Ingcweti (Pty) Ltd. – A manufacturer of baby skincare products

Loading player...
Ingcweti pty ltd (Trading as PureB baby care ) we at Ingcweti pty ltd trading as PureB baby care we manufacture baby skin care ointments for infants, babies and toddlers suffering from In 2018 I gave birth to a handsome baby boy. Luyanda was the cutest thing ever and sadly, at 3 months, he was diagnosed with a skin irritation called eczema. I tried every product that can you can think of to help my baby but nothing worked. I searched for remedies, cures and even sought advice from other mothers, but my efforts were unfruitful. You can imagine the frustration and helplessness I felt looking at my bundle of joy in pain, not knowing how to help him.

• Ringworm
• Cradle cap
• Eczema.
• Nappy rash
• Sores
• Heat rash
• Burn
With my little boy healed from using my product and having noticed that a lot of mothers have babies that suffer from some form of skin irritation. Looking at research I did it is clear that no child may be able to grow without ever suffering from skin irritations as some are genetic like eczema and others resulting from merely playing with other babies as with ringworms.
• Total skin-repairing powerhouse
• Gentle enough for everyday use
• Fragrance-free • Naturally anti-bacterial
• Anti-fungal
• Provides immediate relief
Many products have been introduced to address skin irritation, each product addressing either of the problems, however, PureB baby care addresses all these problems in one product thus ensuring baby’s safety at affordable price.

With 45-65 babies born per day only in Tembisa hospital and 25% of them are guaranteed to develop skin irritations that like 15 to 17 babies that guaranteed to develop skin irritation. From humble beginnings, today our product is well packaged and beautifully branded. We have recently obtained clinical testing results for sensitive skin and we did our dermatology test and got our approvals.
9 Mar 2022 3AM English South Africa Business News · Investing

Other recent episodes

Corporate Shake‑Ups: What SPAR, PIC & SAA Reveal About Leadership

Leadership advisor Andrew Woodburn joins us in studio to unpack the wave of executive and board instability across corporate South Africa — from SPAR’s sudden resignations to governance pressure at the PIC and ongoing turbulence at SAA. We explore succession gaps, interim CEO challenges, board accountability, investor confidence, and the…
20 Aug 1PM 30 min

Inside Exxaro’s 20% HY’26 Earnings Dip: Costs, Coal & the Road Ahead

Exxaro CEO Ben Magara unpacks the miner’s mixed half‑year performance: revenue up 7% and production up 11%, but headline earnings down 20% amid cost pressure and currency effects. We explore record safety results, stronger export volumes, the manganese acquisition, and Exxaro’s long‑term shift toward energy and future‑facing metals.
20 Aug 12PM 16 min

Rustenburg mayor raises alarm over rise in illegal mining

Rustenburg Executive Mayor Sheila Mabale-Huma has raised concerns over the growing threat of illegal mining in the North West town. Her warning follows the deaths of 14 illegal miners and injuries to scores of others at a disused mine in Nkaneng near Rustenburg. The incident has again highlighted the dangerous…
19 Aug 2PM 10 min

South Africans Under Pressure: Inside the Q2 2026 Debt Index

DebtBusters’ Benay Sager breaks down the latest Debt Index, revealing consumers still using 64% of their income to service debt, with high earners needing 103% just to stay afloat. We unpack the surge in unsecured credit, cost‑of‑living shocks, multi‑lender borrowing, and why debt counselling outcomes are improving despite rising financial…
19 Aug 1PM 8 min

DRDGOLD’s Big Year: Earnings Surge & Vision 2028 Takes Shape

DRDGOLD CEO Niël Pretorius unpacks a standout FY2026 performance, with revenue up 42%, operating profit up 83%, and major Vision 2028 infrastructure coming online. We explore production stability, the company’s debt‑free position, dividend uplift, and how new assets like the Daggafontein TSF and DP2 expansion reshape future output.
19 Aug 1PM 15 min