INSIDE YOUR POCKET: Overcoming the low-cost mentality during Black Friday
Loading player...
Brett Lindsay, Digital Philosopher & MD at BIGBrave Strategic Design Firm
As Black Friday approaches, there seems to be this low-cost mentality in society. We are all cognisant of the fact that times have certainly been tough over the past two years, and the uncertainty it has caused this year has created an overly cautious approach to spending for a lot of businesses and consumers.
If so, many people are chasing the lowest prices, this will start to impact the quality and value of products and services. This in turn will have negative impacts on consumer/client expectations and start to create a perceived value of businesses and markets that constantly diminishes over time. If your money is so scarce, then surely, you'd want to get the best value return for it?
Chasing the lowest price is a race to the bottom and it dilutes value. Supporting businesses that provide value for you, your clients and themselves causes the market to grow and for our work to be sought after. It’s important to remember that, at the end of the day, ‘Goedkoop is Duurkoop’ as the old South African adage goes.
As Black Friday approaches, there seems to be this low-cost mentality in society. We are all cognisant of the fact that times have certainly been tough over the past two years, and the uncertainty it has caused this year has created an overly cautious approach to spending for a lot of businesses and consumers.
If so, many people are chasing the lowest prices, this will start to impact the quality and value of products and services. This in turn will have negative impacts on consumer/client expectations and start to create a perceived value of businesses and markets that constantly diminishes over time. If your money is so scarce, then surely, you'd want to get the best value return for it?
Chasing the lowest price is a race to the bottom and it dilutes value. Supporting businesses that provide value for you, your clients and themselves causes the market to grow and for our work to be sought after. It’s important to remember that, at the end of the day, ‘Goedkoop is Duurkoop’ as the old South African adage goes.
