Kaya 959 Kaya Biz

Unpacking Checkers & PRIME’s clever marketing trick

Loading player...
Guest: Renaldo Phillips, Head Buyer of Private Label and Imports at Checkers.

Checkers and PRIME have used an established sales and marketing trick called price anchoring to convince people that paying R39.99 for a sports drink is good value. Price anchoring is a strategy where an initial price for a product is set, typically very prominently, to tell people what a product is worth
2 May 2023 5PM English South Africa Business News · Investing

Other recent episodes

BofA Slashes SA Growth Forecast as Inflation Surges

Bank of America has cut South Africa’s 2026 GDP growth forecast to 1.3%, warning that higher oil and fertilizer prices will keep inflation above 4% for most of the year. Economist Tatonga Rusike explains
23 Apr 3PM 11 min

Understanding SA’s First Wealth Score

Franc unveils South Africa’s first-ever Wealth Score, revealing that financial habits—not income—are the strongest predictor of financial health. We unpack why SA’s national score is 45/100 and the behavior gap between knowing and doing with Dr. Thomas Brennan, founder and CEO of Franc.
23 Apr 3PM 13 min

Clicks Lifts HEPS 8% Despite Warehouse Disruptions.

Clicks delivered firm interim results with diluted HEPS up 8.1%, even as warehouse system delays cost an estimated R175 million in lost sales. CEO Bertina Engelbrecht discusses pharmacy growth, trading margins, and festive‑season competition.
23 Apr 2PM 16 min
All episodes