Interview with Zayd Abrahams - Chief Marketing and Strategy Officer at Tiger Brands

--:--
In the lead up to the Nedbank IMC Conference, Future Media had the chance to catch up with the Chief Marketing and Strategy Officer at Tiger Brands, Zayd Abrahams, to pick his brain about all things Marketing.
31 Aug 2023 English South Africa Music

Other recent episodes

Nedbank IMC Series: Vaughan Croeser on Purpose-Driven Storytelling and Brand Leadership

With a journey that began in sales and evolved into leading one of South Africa’s most iconic marketing teams, Vaughan Croeser brings a grounded, people-first perspective to the business of brand building. As the architect behind powerful campaigns like #NoExcuse — SAB’s bold stand against gender-based violence — Vaughan continues…
15 Jul 9 min

Billboard Africa Is Here — And It’s Changing the Game

Billboard has officially launched Billboard Africa, a groundbreaking platform spotlighting the music, culture, and creativity shaping the continent’s global influence. Announced at Billboard’s Global Power Players event in London, the launch is backed by Global Venture Partners, a Dubai-based firm investing in Africa’s creative economy. At the forefront of this…
9 Jul 11 min

Nedbank IMC Series: Craig Shapiro on Protecting Creativity in Marketing

In a landscape where creativity is currency, Craig Shapiro is the legal strategist ensuring your ideas stay yours. As an intellectual property expert at ENS, Craig has helped protect some of the continent’s boldest marketing innovations. At Nedbank IMC 2025, he’ll shine a light on the IP pitfalls marketers often…
1 Jul 14 min

Nedbank IMC Series: Dale Hefer on Making Marketing Matter

Known for turning bold ideas into even bolder platforms, Dale Hefer is the driving force behind the Nedbank IMC Conference. A lifelong marketer with an eye for what really matters in business, she’s the voice behind this year’s rallying cry: Marketing is Business®. From the age-old CEO/CMO power dynamic to…
24 Jun 9 min