South African Chartered Accountants lead in global trustworthiness
Loading player...
GUEST – Freeman Nomvalo, the CEO of SAICA
South African Chartered Accountants [CAs(SA)] have earned the top position in a groundbreaking global professional trust survey conducted by Edelman, a respected research firm, on behalf of Chartered Accountants Worldwide (CAW). Over 1 300 participants in eight global markets took part in the survey including South Africa, England, Scotland, Wales, Northern Ireland, Ireland, Australia, and New Zealand. Fieldwork was conducted between the 30th March and the 6th of June 2023. This is a major accolade for the South African Institute of Chartered Accountants (SAICA) and the profession that continues to work tirelessly to maintain and improve auditing and professional services standards, as well as promote ongoing transformation seen as vital to the growth of the South African economy.
SAICA believes the ranking will go a long way to enhance the market standing of its members as well as attract new talent to the profession. SAICA is recognised as one of the world’s leading accounting institutes, providing a wide range of support services to its members and associates. The survey from its inception in 2018, says trust in Chartered Accountants worldwide has exhibited remarkable growth, spiking by seven points since 2021. While trust in other global financial professions has been wavering, Chartered Accountants have managed to carve a niche for themselves, and this is particularly noteworthy in South Africa where the trust score has moved from 85% to 96% in the past two years. The survey examined four key aspects of trust – ability, integrity, dependability, and purpose. Ninety-one percent of South African businesses now recognise Chartered Accountants as their foremost allies in confronting economic adversity.
South African Chartered Accountants [CAs(SA)] have earned the top position in a groundbreaking global professional trust survey conducted by Edelman, a respected research firm, on behalf of Chartered Accountants Worldwide (CAW). Over 1 300 participants in eight global markets took part in the survey including South Africa, England, Scotland, Wales, Northern Ireland, Ireland, Australia, and New Zealand. Fieldwork was conducted between the 30th March and the 6th of June 2023. This is a major accolade for the South African Institute of Chartered Accountants (SAICA) and the profession that continues to work tirelessly to maintain and improve auditing and professional services standards, as well as promote ongoing transformation seen as vital to the growth of the South African economy.
SAICA believes the ranking will go a long way to enhance the market standing of its members as well as attract new talent to the profession. SAICA is recognised as one of the world’s leading accounting institutes, providing a wide range of support services to its members and associates. The survey from its inception in 2018, says trust in Chartered Accountants worldwide has exhibited remarkable growth, spiking by seven points since 2021. While trust in other global financial professions has been wavering, Chartered Accountants have managed to carve a niche for themselves, and this is particularly noteworthy in South Africa where the trust score has moved from 85% to 96% in the past two years. The survey examined four key aspects of trust – ability, integrity, dependability, and purpose. Ninety-one percent of South African businesses now recognise Chartered Accountants as their foremost allies in confronting economic adversity.
