South Africans are delaying marriage—sometimes indefinitely—because of an uncertain job market.
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GUEST - Andrew Fulton, Director at Eighty20
The South African population has grown significantly over the last 10 years, with the latest Census counting
62 027 503 people across 17.8-million households. This growth, however, has come with noteworthy changes in household dynamics, marriage behaviour and ultimately birth rates across different segments of South Africa’s population.
With February being the month of love, Eighty20, South Africa’s leading consumer analytics and research business,
has unpacked the ‘by-products’ of love – in essence the structure of families and their households. There are several factors that have influenced and shaped households over time: lowered birth rates, reduction in household size as well as changes in both
demographics and family structure.
The South African population has grown significantly over the last 10 years, with the latest Census counting
62 027 503 people across 17.8-million households. This growth, however, has come with noteworthy changes in household dynamics, marriage behaviour and ultimately birth rates across different segments of South Africa’s population.
With February being the month of love, Eighty20, South Africa’s leading consumer analytics and research business,
has unpacked the ‘by-products’ of love – in essence the structure of families and their households. There are several factors that have influenced and shaped households over time: lowered birth rates, reduction in household size as well as changes in both
demographics and family structure.
