Empowering young women to write their own future
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GUEST – Jill Snijman - Marketing Manager – L’Oréal Luxury South Africa
Write Your Future campaign launched in South Africa last month. The local campaign is spearheaded by a pilot project, which launched in Mashite, Limpopo on 20 September, with plans to roll out countrywide over the next few years. Aimed at enabling high-potential women aged between 18 and 25 through digital education, Write Your Future is being delivered in partnership with Social Coding, a non-profit company (NPC) which helps under-resourced communities to leverage technology for a better future.
First launched in 2017, the Lancôme Write Your Future, brand social responsibility programme has empowered more than 150,000 young women around the world. These include the beneficiaries of the Write Your Future Scholarship Fund as well as the beneficiaries of the many learning, entrepreneurship and mentorship programmes funded by Lancôme.
Write Your Future campaign launched in South Africa last month. The local campaign is spearheaded by a pilot project, which launched in Mashite, Limpopo on 20 September, with plans to roll out countrywide over the next few years. Aimed at enabling high-potential women aged between 18 and 25 through digital education, Write Your Future is being delivered in partnership with Social Coding, a non-profit company (NPC) which helps under-resourced communities to leverage technology for a better future.
First launched in 2017, the Lancôme Write Your Future, brand social responsibility programme has empowered more than 150,000 young women around the world. These include the beneficiaries of the Write Your Future Scholarship Fund as well as the beneficiaries of the many learning, entrepreneurship and mentorship programmes funded by Lancôme.
