Mashaba says ‘viral marketing’, strong values sowing seeds for ActionSA’s election surprise 

Self-made business mogul turned politician Herman Mashaba, is confident Action SA will be the surprise package of South Africa’s 2024 National and Provincial elections. He says hard work over the past three years; a campaign that resonates with all races; and a God-centred approach is set to catapult ActionSA from its excellent debut in 2021 into major player this year. He is aiming high - countering poor poll showings with on-the-ground feedback from the party’s 320 000 activists suggesting  even third place (behind the ANC and DA) would be “a disappointing result”. He spoke to BizNews editor Alec Hogg.

Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.