Nine out of ten consumers opt for the Top 10 Fast Food outlets
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GUEST: Andrew Fulton, Director at Eighty20
In the past year, one out of every two adult South Africans—totalling 23.4 million people—purchased fast food. Approximately 20 millions of them dined at a fast-food outlet in the past month, a figure that has remained stable with a slight increase over the past 12 months. Notably, 90% of these 20 million individuals chose to eat at one of the top 10 fast food outlet.
In the past year, one out of every two adult South Africans—totalling 23.4 million people—purchased fast food. Approximately 20 millions of them dined at a fast-food outlet in the past month, a figure that has remained stable with a slight increase over the past 12 months. Notably, 90% of these 20 million individuals chose to eat at one of the top 10 fast food outlet.
