Kaya 959 Kaya Biz

Has TV become boring or has the reduction in budgets impacted how its marketed?

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GUEST – Mandla N - founder of Black Brain Pictures
South Africans kissing TV goodbye The Market Research Foundation has released its MAPS data overview for the period from January 2021 to December 2023, revealing a marked decline in TV viewership in South Africa.
At the same time, South African viewership of streaming services has increased, although not as steeply as the decline in TV viewership. The Market Research Foundation’s MAPS data comes from annual surveys of a sample of the South African population.
25 Jun 2024 2PM English South Africa Business News · Investing

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