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Takis Biltong wins trademark case
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GUEST - Dougie Aristides, Marketing Director at Takis Biltong
Takis Biltong, one of SA’s most revered brands, fought a nine-year battle all the way to the Supreme Court of Appeal to protect its trademark against infringement by Mexican-registered company Grupo Bimbo, which was found to be selling tortilla chips in SA under the name Takis Fuego.
Takis Biltong, one of SA’s most revered brands, fought a nine-year battle all the way to the Supreme Court of Appeal to protect its trademark against infringement by Mexican-registered company Grupo Bimbo, which was found to be selling tortilla chips in SA under the name Takis Fuego.