Partnering for Growth: Collaborative Marketing Strategies for Software Sales

As a multi-national, diversified technology group, our purpose is to leverage our portfolio of 4IR technologies, people and data-focused solutions to design, develop, deploy and grow solutions for our partners, including both customers and vendors.

Business Central + Dynamics 365 Sales Professional is a high‑value attach play because Sales Pro fills the sales‑execution gaps Business Central intentionally doesn’t cover, integrates natively via Microsoft’s standard connectors, and aligns perfectly with SMB customer needs—making it a natural, low‑complexity, high‑impact upsell for indirect resellers.

Azure Accelerate is Microsoft’s unified funding and support framework that helps CSP partners close Azure deals faster by reducing customer risk, offering incentives (via Azure Migrate & Modernize and Azure Innovate), and providing technical and sales support to drive Azure adoption.

Phase 5 focuses on landing your first Azure deal by using a small, high‑value pilot project to reduce customer risk, prove capability fast, and create a repeatable sales model—turning your first win into a scalable Azure practice.

Business Central’s demand forecasting gives teams a simple, structured way to plan future demand using expected item quantities—helping avoid stockouts, prepare for seasonal spikes, and guide MRP with clearer visibility.