TCOB: Making cents of why SMART goals beat TikTok trends

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Social media wields unprecedented influence over lifestyle choices, from dietary habits to reading lists and even financial decisions. A recent GOBankingRates survey revealed that 34% of Gen Zs rely on TikTok for financial advice.

Jean Rossouw is Head of CSI and Financial Education at Capitec and she urges individuals to look beyond viral financial “quick fixes” and embrace a SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) approach to managing their finances.  

11 Sep 2024 English South Africa Business News

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