Bat Radio AMEA_Ep5_20 Jan 2025
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Vodka is back and Grey Goose is once again leading the charge in the resurgence of the Super premium category. In this episode we chat to the Primos behind some of the brand’s activities, from Singapore to London and Miami. We also find out what the latest trends and innovations are within the category. Our Primo spotlight, takes us to India where Tracey catches up with Urvashi Thakker, Assistant Trade Marketing Manager, on the exciting work being done in the Market.