EKASINOMICS – How Luno became South Africa’s leading cryptocurrency app?
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GUEST – Christo de Wit, Luno’s SA country manager.
We take a closer look at Luno’s incredible rise—from a bold startup to becoming South Africa’s leading crypto company. We reflect on the challenges, breakthroughs, and market shifts that shaped its journey in the ever-evolving world of digital assets.
What did it take to build trust in crypto within a rapidly changing regulatory landscape? How did Luno navigate global expansion while staying rooted in South Africa’s fintech ecosystem? And what’s next for crypto adoption in the region?
We take a closer look at Luno’s incredible rise—from a bold startup to becoming South Africa’s leading crypto company. We reflect on the challenges, breakthroughs, and market shifts that shaped its journey in the ever-evolving world of digital assets.
What did it take to build trust in crypto within a rapidly changing regulatory landscape? How did Luno navigate global expansion while staying rooted in South Africa’s fintech ecosystem? And what’s next for crypto adoption in the region?
