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Cross Industry Collaborative Rewards System: How do they work?

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GUEST - Amanda Cromhout, CEO of Truth

Today, we're diving into the world of cross-industry collaborative rewards systems! Fresh off two major announcements — Standard Bank partnering with Shoprite and Pick n Pay teaming up with FNB’s eBucks — we're taking a step back to explore how these types of partnerships work. When multiple brands integrate their rewards systems to benefit customers, what’s the process? How is the value calculated? And what goes into making these partnerships successful?
27 Feb 2025 11AM English South Africa Business News · Investing

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