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TIKTOK Trends: Should you buy luxury brands from original luxury stores or from Chinese suppliers?

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GUEST - Michael Zahariev, co-founder of Luxity and Thebe Ikalafeng – Founder of Brand Africa
Social media has once again sparked a major conversation, this time, around the luxury goods industry. Recent viral videos on platforms like X and TikTok are pulling back the curtain on just how many high-end items from handbags to watches are actually being manufactured in China, even when sold under iconic European or American brand names.
As consumers become more aware of where their luxury items are made, the question being asked is: why pay top dollar at a flagship store when many of the same products seem to come out of the same factories as more affordable alternatives?
15 Apr 2025 2PM English South Africa Business News · Investing

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