Sheldon Tatchel, Founding Legends Barber, Riky Rick Cotton Fest
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**From Barber’s Chair to Business Mogul** — this week on *The Shady Phodcast*, we sit down with the visionary behind South Africa’s most iconic grooming brand: **Sheldon Tatchell**, founder of **Legends Barber**.
In this in-depth, no-holds-barred conversation, Sheldon opens up about:
* Quitting his job to chase a dream
* Building **70+ Legends Barber branches** across the country
* His powerful partnership with the late **Riky Rick**
* The *real* story behind the birth of **Cotton Fest** and its unforgettable first rollout
In this in-depth, no-holds-barred conversation, Sheldon opens up about:
* Quitting his job to chase a dream
* Building **70+ Legends Barber branches** across the country
* His powerful partnership with the late **Riky Rick**
* The *real* story behind the birth of **Cotton Fest** and its unforgettable first rollout