Unpacking the commerce media trend

--:--

The use data and technology to increase return from advertising spend is the focus of this edition of Business Day Spotlight.

Host Mudiwa Gavaza is joined by Gil Sperling, co-founder and co-CEO of Flow.

Through the discussion, the economist highlights: trends in tech based advertising; evolution of digital marketing techniques; potential of commerce media; and the returns profile.

Business Day Spotlight is a MultimediaLIVE Production. Producer is Demi Buzo.

12 May English South Africa Business News · News

Other recent episodes

CCI's ambitions for growth in SA's competitive BPO market

SA’s effort to grow its place as a hub for business process outsourcing (BPO) for international businesses is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Mithum Singh, chief services officer at CCI South Africa. Topics of discussion include: CCI’s history and business…

19 May 39 min

Tackling water, energy and food security through tech in SA

Technology driven solutions for water, energy, and food security is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Deerosh Maharaj, executive head for energy, infrastructure and mining at Standard Bank SA’s business and commercial banking unit. Topics of discussion include: the nexus of…

16 May 42 min

Disruption in SA’s mover logistics industry

One company’s effort to change how people in SA move homes and furniture is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Chante Venter, founder and CEO of Wise Move. Topics of discussion include: Wise Move’s founding and business model; competition; size of…

14 May 41 min

Improving economic picture for SA households on shaky ground

The improving economic picture for SA households is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Dr Roelof Botha, economic adviser to Optimum Investment Group. Through the discussion, the economist highlights: Afhri index components and research methodology; key findings from the index results;…

9 May 29 min

Tech marketing and PR in focus

The evolution of public relations in the technology sector is the focus of this edition of Business Day Spotlight. Host Mudiwa Gavaza is joined by Judith Middleton, CEO of Duo Marketing and Communications. Topics of discussion include: Duo’s business model and history; evolution of public relations in SA; the opportunity…

7 May 43 min

All episodes