Is Winter Making You Spend More?
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GUEST – Lee Hancox, head of Channel and Segment Marketing at Sanlam,
As temperatures drop in South Africa’s winter months, retail sales historically heat up – but it’s not just the need for warmer clothes and hot drinks driving consumer spending. Seasonal spending may be linked to the subconscious quest for a dopamine hit to beat the blues.
Lee Hancox, head of Channel and Segment Marketing at Sanlam, says it’s an interesting exercise to look at your spending habits from last year. “Did you spend more as it got colder? You’re not alone. Being conscious of your patterns means you can take back control.”
As temperatures drop in South Africa’s winter months, retail sales historically heat up – but it’s not just the need for warmer clothes and hot drinks driving consumer spending. Seasonal spending may be linked to the subconscious quest for a dopamine hit to beat the blues.
Lee Hancox, head of Channel and Segment Marketing at Sanlam, says it’s an interesting exercise to look at your spending habits from last year. “Did you spend more as it got colder? You’re not alone. Being conscious of your patterns means you can take back control.”
