Wine in Focus Episode 3 | The wine industry's contribution to SA

Loading player...
The wine industry contributes R56.5 billion to our economy annually, and for every one job produced on a wine farm, another 10 are created further down the value chain. In this episode CEO of SA Wine, Rico Basson and Victor dos Reis, a senior transactor in the Leverage Finance team at Investec discuss the industry’s growth prospects, how exporters can mitigate US trade tariffs and how the future of the industry relies on it moving from a bulk to a value business.

00:00: Introduction – Industry insights and global opportunities
01:10: SA Wine’s economic footprint – Beyond the glass
04:10: The multiplier effect – Careers across the wine economy
07:10: Wine tourism – Driving local growth
09:05: Expanding the experience – Attracting more tourists
10:43: The tariff threat – Challenges in the US market
14:40: Diversifying markets – Where to next?
15:43: Infrastructure matters and collaboration counts
19:27: Foreign investment – A global vote of confidence
21:40: What drives global investment in SA Wine?
23:32: Regional growth and new opportunities
24:58: Looking ahead – A 10-year vision for SA wine
26:58: A toast to progress and looking ahead
Chapters
  • 01:10 SA Wine’s economic footprint – Beyond the glass
  • 04:10 The multiplier effect – Careers across the wine economy
  • 07:10 Wine tourism – Driving local growth
  • 09:05 Expanding the experience – Attracting more tourists
  • 10:43 The tariff threat – Challenges in the US market
  • 14:40 Diversifying markets – Where to next?
  • 15:43 Infrastructure matters and collaboration counts
  • 19:27 Foreign investment – A global vote of confidence
  • 21:40 What drives global investment in SA Wine?
  • 23:32 Regional growth and new opportunities
  • 24:58 Looking ahead – A 10-year vision for SA wine
  • 26:58 A toast to progress and looking ahead
19 Jun 2025 English South Africa Business · Investing

Other recent episodes

No Ordinary Wednesday | The signals from oil, bonds and inflation

Oil, bond yields and inflation are sending a more cautious signal on the global outlook. Growth has held up better than expected. But energy markets remain tight, long-term borrowing costs are rising, and central banks are weighing the risk of another inflation shock. In the latest No Ordinary Wednesday, Ellie…
8 Sep 17 min

Macro Monday Ep130: Crude prices, US jobs place focus on interest rates

Crude oil prices have risen over 20% in the last month, and this problem seems unlikely to be resolved quickly: prediction markets put only a 30% likelihood of normal flows through the Strait of Hormuz by December. Chris Holdsworth, Global Chief Investment Officer, Investec Investment Management says with services inflation…
7 Sep 8 min

Macro Monday Ep129: Warsh’s hawkish speech

New Fed chief Kevin Warsh delivered a hawkish speech at the Jackson Hole symposium of central bankers on Friday, leading to a stronger US dollar and increased expectations of rate hikes this year and next year. Investec Investment Management’s Investment Strategist Osagyefo Mazwai examines what this means for the US…
31 Aug 9 min

No Ordinary Wednesday | The economics of tourism in SA

South Africa’s growth challenge is shifting from reform to delivery. Tourism is part of that test. International arrivals rose 12.3% in the first half of 2026. And phase III of the government-business Partnership now puts the sector firmly on the growth agenda, with a focus on air access, visas, safety…
25 Aug 12 min

Everything Counts | Episode 54: Protecting property wealth

Property is often seen as one of the more reliable ways to build long-term wealth. It’s tangible, familiar and, for many South Africans, an important part of their financial plan. But investing in property comes with risks that can be easy to overlook, from hidden costs and changing rental yields…
25 Aug 28 min