Ep 6/12 || Life post Yuppiechef, Luck and Strategy with Andrew Smith

In this heartfelt and insight-rich conversation, I sat down with my friend and mentor Andrew Smith, co-founder of YuppieChef and now co-creator of Brave Hardy. From the early days of web design to building one of South Africa's most beloved kitchenware brands, Andrew shared his journey of entrepreneurship, vulnerability, resilience, and the art of “staying in the game.” Whether you’re a founder navigating uncertainty or someone in transition, this episode is packed with lessons on strategy, partnership, and purpose.

Timestamps for Key Questions & Topics:
● 00:30 – Where is Andrew today in life?

● 03:30 – What did little Andrew want to be?

● 10:05 – What mission is Andrew on now?

● 13:00 – What changes post-exit from YuppieChef?

● 20:00 – How important is luck vs. hard work?

● 26:00 – The origin of YuppieChef and early experiments

● 32:00 – The power of Andrew & Shane’s partnership

● 36:00 – Advice for solo founders

● 39:00 – Making big decisions and trusting instincts

Find Andrew on LinkedIn https://www.linkedin.com/in/agsmith/
Brave Hardy: https://bravehardy.com

More about me on https://thisispierre.co

#entrepreneurship #founders #strategy