34 000 Local Jobs Could Be Lost If Offshore E-commerce Platform Likes Temu & Shein Continue To Grow

Loading player...
Guest – Irshaad Kathrada, CEO of the Localisation Support Fund (LSF)

Offshore e-commerce retailers, such as Shein and Temu, are rapidly gaining ground in South Africa’s retail clothing, textile, footwear and leather sector, displacing thousands of local jobs, including in e-commerce.

This is creating an urgent need for digital transformation, including the adoption of artificial intelligence (AI).

The Localisation Support Fund (LSF), in a recently released report, found that Shein and Temu’s presence in the local market has already resulted in millions of rands lost in local manufacturing sales, and more than 8 000 direct and indirect jobs lost between 2020 and 2024.

In a worst-case scenario of Shein and Temu growing their sales locally by 20.8% annually through to 2030, their combined sales could reach R22.6 billion and their e-commerce share of the retail market could climb to 63%. Combined with their impact on the physical market, this would put more than 34 000 South African retail and manufacturing jobs at risk, says the report.
7 Aug 2025 12PM English South Africa Business News · Investing

Other recent episodes

Pivot Point — Dr Nishal Khusial on AI in SA

Dr Nishal Khusial explores the rise of AI in South Africa and the launch of the School of AI Africa. We explore what this technological shift means for jobs, digital security, and business transformation.
17 Apr 5AM 19 min

SA–US Relations: Reset, Risk or Realignment?

Professor Patrick Bond unpacks the latest diplomatic shifts between South Africa and the United States — from new ambassadorial appointments to tariff investigations and geopolitical tensions.
17 Apr 5AM 20 min

Financial Rules Before You Say “I Do”

BDO Wealth Financial planner Shaun Chennells explains why financial alignment is crucial before marriage. From antenuptial contracts to shared goals, debt transparency and long‑term planning
17 Apr 5AM 15 min

New Car Sales Surge Despite Fuel Price Pain

South Africans are buying cars at the fastest pace in a decade — even as fuel prices soar. BrandMapp’s Brandon de Kock explains the behavioural trends behind the surge and why Millennials are driving demand
15 Apr 5PM 12 min