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Wealth Creation - #FinTok: Balancing Social Media Trends With Professional Advice

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Guest – Wanita Isaacs, Head of Key Accounts at Momentum

Have you watched a personal finance video on TikTok lately? If so, you’re in good company - the #FinTok hashtag has amassed over 4.7 billion views, according to social media manager SocialChamp.

Worldwide, consumers are turning to social media creators and influencers for personal finance tips and education. The #FinTok hashtag has over 124 000 posts on TikTok, and especially younger consumers find value in it; around seven in ten people have found inspiration this way – 71% of Gen Z and 68% of Millennials say social media positively impacts their financial decisions, according to Sprout Social.
11 Aug 2025 12PM English South Africa Business News · Investing

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