EP 32 | Inside iNKULU Creative’s Vision for AR-Driven Learning
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What if South African kids could fall in love with learning again?
In this episode of The Angle Podcast, we sit down with Nkululeko Sedibe, founder of iNKULU Creative and Tech Agency, to explore how his team is reimagining digital education through a product called WonderBooks—a playful, tech-powered platform that brings school content to life through animation, gamification, and local storytelling.
Nkululeko shares how WonderBooks was born from frustration with dull textbooks, and how he bootstrapped his way through market resistance, product pivots, and the mental weight of trying to build something that matters with very limited resources.
This isn’t just a startup story. It’s about building wonder into everyday learning. It’s about making content so engaging that kids don’t even realise they’re studying. It’s about reclaiming attention—not through manipulation, but through joy.
We discuss:
-Why most edtech solutions fail to reach African learners
-What it takes to design experiences that feel “cool” but teach effectively
-The problem with waiting for markets to catch up
-Why black kids deserve stories that make them feel something
-The mental toll of building a business when the ecosystem isn’t built for you
Whether you’re a designer, entrepreneur, teacher, or parent, this episode will leave you rethinking what education could look like on this continent.
0:00 – Intro: Meet Nkululeko Sedibe
1:05 – How WonderBooks came to life
3:37 – Turning smartphones into learning tools
4:49 – Creating curiosity through digital storytelling
6:40 – Early product development and feedback
10:20 – Facing rejection in the early market
14:32 – "Dragging the market forward"
18:15 – Pivoting WonderBooks to serve schools
21:45 – Designing learning to feel like music
29:08 – The value of mentors and networks
30:45 – “Move at the speed doubt can’t catch you”
35:21 – Why black kids deserve wonder
38:00 – Final reflections and future vision
#TheAnglePodcast, #WonderBooks, #NkululekoSedibe, #EdTechAfrica, #DigitalLearning, #GamifiedEducation, #AfricanInnovation, #YouthDevelopment, #iNKULUCreative
In this episode of The Angle Podcast, we sit down with Nkululeko Sedibe, founder of iNKULU Creative and Tech Agency, to explore how his team is reimagining digital education through a product called WonderBooks—a playful, tech-powered platform that brings school content to life through animation, gamification, and local storytelling.
Nkululeko shares how WonderBooks was born from frustration with dull textbooks, and how he bootstrapped his way through market resistance, product pivots, and the mental weight of trying to build something that matters with very limited resources.
This isn’t just a startup story. It’s about building wonder into everyday learning. It’s about making content so engaging that kids don’t even realise they’re studying. It’s about reclaiming attention—not through manipulation, but through joy.
We discuss:
-Why most edtech solutions fail to reach African learners
-What it takes to design experiences that feel “cool” but teach effectively
-The problem with waiting for markets to catch up
-Why black kids deserve stories that make them feel something
-The mental toll of building a business when the ecosystem isn’t built for you
Whether you’re a designer, entrepreneur, teacher, or parent, this episode will leave you rethinking what education could look like on this continent.
0:00 – Intro: Meet Nkululeko Sedibe
1:05 – How WonderBooks came to life
3:37 – Turning smartphones into learning tools
4:49 – Creating curiosity through digital storytelling
6:40 – Early product development and feedback
10:20 – Facing rejection in the early market
14:32 – "Dragging the market forward"
18:15 – Pivoting WonderBooks to serve schools
21:45 – Designing learning to feel like music
29:08 – The value of mentors and networks
30:45 – “Move at the speed doubt can’t catch you”
35:21 – Why black kids deserve wonder
38:00 – Final reflections and future vision
#TheAnglePodcast, #WonderBooks, #NkululekoSedibe, #EdTechAfrica, #DigitalLearning, #GamifiedEducation, #AfricanInnovation, #YouthDevelopment, #iNKULUCreative
