INSIDE YOUR BUSINESS: How Shein and Temu Are Reshaping South Africa’s Retail Landscape
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GUEST: Irshaad Kathrada – Chief Executive Officer, Localisation Support Fund
Fast fashion meets fierce disruption. Chinese eCommerce giants Shein and Temu have stormed South Africa’s clothing market and the numbers are staggering. Together, they raked in an estimated R7.3 billion in sales in 2024, accounting for more than a third of all online clothing sales in the country. But behind their rapid rise lies a growing concern: the erosion of local manufacturing, retail jobs, and industrial resilience.
Fast fashion meets fierce disruption. Chinese eCommerce giants Shein and Temu have stormed South Africa’s clothing market and the numbers are staggering. Together, they raked in an estimated R7.3 billion in sales in 2024, accounting for more than a third of all online clothing sales in the country. But behind their rapid rise lies a growing concern: the erosion of local manufacturing, retail jobs, and industrial resilience.
