AZOZA - They Will Come - A Business Success Story from Africa

In this episode of “No Free Lunch,” host Greg Stewart delves into the inspiring journey of Azoza, a South African company that emerged from a management buyout of Europe Assist. The discussion features Lynette Mutsekwa and Nelson Soares, the driving forces behind Azoza, who share their experiences and challenges in transforming the company into a thriving local brand. The story begins with Europe Assist’s strategic decision to exit the African market, prompting Lynette and Nelson to take bold steps to preserve jobs and maintain the company’s valuable services.