Business Jumpstart with DJ Fresh, Featuring The Perfume Co. Africa
Loading player...
Guest: Bathabile Moreki, Founder
Bathabile Moreki is the founder of The Perfume Co. Africa, a women-led manufacturing and micro-enterprise platform operating across Southern and East Africa. Based in Secunda, the business employs 184 full-time staff, mainly women previously unemployed, and provides structured training across production, packaging, logistics and administration.
Through its Independent Business Owner (IBO) programme, The Perfume Co. Africa supports over 258 000 active entrepreneurs in six African countries, extending income generation to an estimated 20 000 additional livelihoods through its wider value chain. Recognised as a Top Women Entrepreneur of the Year finalist, Moreki’s work positions The Perfume Co. Africa as a scalable model for inclusive, women-driven economic growth on the continent.
Bathabile Moreki is the founder of The Perfume Co. Africa, a women-led manufacturing and micro-enterprise platform operating across Southern and East Africa. Based in Secunda, the business employs 184 full-time staff, mainly women previously unemployed, and provides structured training across production, packaging, logistics and administration.
Through its Independent Business Owner (IBO) programme, The Perfume Co. Africa supports over 258 000 active entrepreneurs in six African countries, extending income generation to an estimated 20 000 additional livelihoods through its wider value chain. Recognised as a Top Women Entrepreneur of the Year finalist, Moreki’s work positions The Perfume Co. Africa as a scalable model for inclusive, women-driven economic growth on the continent.
