Gau-Talk 48 | Building Bridges - Stakeholder Management in the Public Sector
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In this episode of Gautrain Talks - Albi Modise, Senior Executive for Communication and Marketing at the GMA, emphasises the importance and complexities of stakeholder engagement, particularly for the Gautrain project in South Africa.
He highlights the diverse stakeholders involved, the challenges of meeting evolving societal expectations, and the necessity of proactive, transparent communication.
Albi also offers advice on segmenting stakeholders and tailoring communication to address specific concerns effectively.
He highlights the diverse stakeholders involved, the challenges of meeting evolving societal expectations, and the necessity of proactive, transparent communication.
Albi also offers advice on segmenting stakeholders and tailoring communication to address specific concerns effectively.
