Roots of Resilience, Tracks of Tomorrow
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This executive summary is based on the address given by Debbie Bester, CEO of Senwes, at an event for Vrystaat Landbou farmers and friends of the agricultural sector.
Key Points:
Themes of Resilience and Innovation: The address highlighted the themes "Roots of Resilience" (Vrystaat Landbou) and "Blazing New Trails" (Senwes), emphasizing the need to stay rooted in strength while pioneering new paths for a stronger, more sustainable agriculture.
Resilience of South African Farmers: Bester praised the "unbreakable spirit" and resilience of South African farmers, noting their ability to devise solutions ("a farmer makes a plan") despite not receiving subsidies and facing numerous challenges, contrasting them with businesses in Germany.
Call for Unity and Cooperation: A strong appeal was made for unity within the agricultural sector. Bester urged all agricultural unions and organizations to work together and speak with one voice to find solutions that serve everyone. She also called on agricultural businesses, despite healthy competition, to collaborate in addressing sector challenges, stating that strength lies in unity.
Senwes's Commitment and Contributions:
◦ Senwes is the main sponsor of Vrystaat Landbou and is proud to support organized agriculture, recognizing its role in food security and economic growth in South Africa.
◦ The company views roots not just as an anchor but as the foundation for further progress.
◦ Community and Infrastructure Support: Senwes prioritizes communities where it operates, investing in infrastructure. This year, R1.7 million was spent through the Agri Burs Plus scheme, which provides funds to farmer associations for community spending. Additionally, Senwes deployed its third road scraper in the region, bringing the total to three, costing approximately R1 million annually, with farmers contributing fuel to enable their use.
◦ Member Rewards: The Agri Rewards scheme allocated R162 million to members this year. Over its nine-year existence, the scheme has returned approximately R1.4 billion to members.
Forward-Looking Vision: Bester expressed passion and excitement for the future of agriculture, inviting attendees to join her in remaining rooted in resilience and blazing new trails for a bright future, regardless of challenges. She emphasized a vision for deep footprints, strong roots, and a united sector.
Key Points:
Themes of Resilience and Innovation: The address highlighted the themes "Roots of Resilience" (Vrystaat Landbou) and "Blazing New Trails" (Senwes), emphasizing the need to stay rooted in strength while pioneering new paths for a stronger, more sustainable agriculture.
Resilience of South African Farmers: Bester praised the "unbreakable spirit" and resilience of South African farmers, noting their ability to devise solutions ("a farmer makes a plan") despite not receiving subsidies and facing numerous challenges, contrasting them with businesses in Germany.
Call for Unity and Cooperation: A strong appeal was made for unity within the agricultural sector. Bester urged all agricultural unions and organizations to work together and speak with one voice to find solutions that serve everyone. She also called on agricultural businesses, despite healthy competition, to collaborate in addressing sector challenges, stating that strength lies in unity.
Senwes's Commitment and Contributions:
◦ Senwes is the main sponsor of Vrystaat Landbou and is proud to support organized agriculture, recognizing its role in food security and economic growth in South Africa.
◦ The company views roots not just as an anchor but as the foundation for further progress.
◦ Community and Infrastructure Support: Senwes prioritizes communities where it operates, investing in infrastructure. This year, R1.7 million was spent through the Agri Burs Plus scheme, which provides funds to farmer associations for community spending. Additionally, Senwes deployed its third road scraper in the region, bringing the total to three, costing approximately R1 million annually, with farmers contributing fuel to enable their use.
◦ Member Rewards: The Agri Rewards scheme allocated R162 million to members this year. Over its nine-year existence, the scheme has returned approximately R1.4 billion to members.
Forward-Looking Vision: Bester expressed passion and excitement for the future of agriculture, inviting attendees to join her in remaining rooted in resilience and blazing new trails for a bright future, regardless of challenges. She emphasized a vision for deep footprints, strong roots, and a united sector.
