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TECH & INNOVATION: Top social media trends to watch in 2026

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Social media continues to evolve at lightning speed, reshaping how brands connect with audiences. As we navigate through 2026, the landscape is being defined by emotional storytelling, authentic connections and a strategic balance between human creativity and AI-powered innovation. The numbers paint a compelling picture: South Africa is home to 29.1.-million social media users aged 18 and above, representing nearly 65% of the adult population. Miliswa Sitshwele, Head of social media, Flow Communications unpack social media trends in 2026.
24 Feb 3PM English South Africa Business News · Investing

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