From Domestic Worker to Rusk Boss: Yaya’s Rusks Take on the Iconic OUMA Rusks

Loading player...
From kneading dough during nap time to building a brand that’s shaking the shelves 🔥

This week on the podcast, we sit down with Nelia “Yaya” Ngulube — the domestic worker turned founder of Yaya’s Rusks — whose muesli rusks are quickly becoming a household favourite and boldly stepping into the space dominated by icons like OUMA Rusks.

From a recipe gifted in Craighall Park to 10,000 Instagram followers in just weeks, Yaya shares her journey of faith, hustle, and resilience — all while still proudly working as a nanny.

This is more than a baking story. It’s a reminder that your side hustle could be your breakthrough. 🍞✨
4 Mar English South Africa Society & Culture

Other recent episodes

20 Years On: Romeo Speaks Out About the SABC1 Logo He Never Got Paid For

As the iconic SABC1 logo turns 20, designer Romeo reflects on his role in creating one of South Africa’s most recognizable television symbols. In a candid conversation, he shares how he came to work on the logo, the design process, and the agreements—or lack thereof—between himself, the agency Espial, and…
6 Feb 21 min

New Music Friday: Mizz Dee Brings Soulful Heat to House Music

Mizz Dee is a South African house music vocalist from Warmbaths (now Bela-Bela), Limpopo, whose love for music was shaped by her family from an early age. Influenced by her grandmother’s gospel singing, her father’s Michael Jackson impersonations, and her mother’s rich music collection, she grew up inspired by legends…
5 Feb 8 min