From Domestic Worker to Rusk Boss: Yaya’s Rusks Take on the Iconic OUMA Rusks

Loading player...
From kneading dough during nap time to building a brand that’s shaking the shelves 🔥

This week on the podcast, we sit down with Nelia “Yaya” Ngulube — the domestic worker turned founder of Yaya’s Rusks — whose muesli rusks are quickly becoming a household favourite and boldly stepping into the space dominated by icons like OUMA Rusks.

From a recipe gifted in Craighall Park to 10,000 Instagram followers in just weeks, Yaya shares her journey of faith, hustle, and resilience — all while still proudly working as a nanny.

This is more than a baking story. It’s a reminder that your side hustle could be your breakthrough. 🍞✨
4 Mar English South Africa Society & Culture

Other recent episodes

Billy Monama on AI Posters: “I’m Officially Boycotting AI-Created Posters” | AI vs Human Creativity

South African creatives are navigating a rapidly changing industry as Artificial Intelligence becomes increasingly common in music, design and promotional content. Guitarist, composer, producer and author Billy Monama recently made his position clear, saying he is “officially boycotting” being featured on posters created using AI. He argues that AI-generated promotional…
19 Aug 8 min

WOMEN’S DAY CELEBRATION: WE SPOKE TO PROF THENJIWE MEYIWA ABOUT HER JOURNEY AND LEADERSHIP

Professor Thenjiwe Meyiwa has officially been inaugurated as the Vice-Chancellor and Principal of the University of Mpumalanga (UMP). She assumed the position in October 2025 and brings extensive experience in higher education leadership, research and institutional management. The inauguration marks the formal installation of Prof Meyiwa as UMP’s academic leader,…
12 Aug 9 min