Raizor's Edge How to Build Your Critical, Core & Scale Competencies

Core competencies: Invest time, money & resources

Loading player...
You say you want to be the best in the world at something but what are you willing to sacrifice for it? In this episode, Allon Raiz breaks down rule number three of core competencies: if you’re serious about it, you need to invest in it – with money, time and focus. And this isn’t a once-off, it’s an ongoing commitment to building assets, developing capability and reshaping your business around what truly differentiates you.
27 Mar English South Africa Business · Education

Other recent episodes

Core Competencies: The Rule of Three (or Four)

Trying to be everything to everyone is the fastest way to lose your competitive edge. In this episode, Allon Raiz explains why core competencies must be limited to three or four – and why anything more dilutes your ability to compete. He also challenges one of the biggest traps entrepreneurs…
7 May 8 min

Core Competencies: Scale the Capability, Not the Product

If your core competency only works in one product, it’s not a core competency – it’s a feature. In this episode, Allon Raiz explains why real competitive advantage must stretch across multiple products, categories and even markets. From shifting your thinking below the product level to securing better returns on…
23 Apr 9 min

Core competencies: No department, no execution

You can’t execute strategy without structure. In this episode, Allon Raiz explains why core competencies must show up as departments or functions, even if you’re a team of one. Through powerful analogies and real-world examples, he shows how creating structure builds momentum, systems and clarity long before you scale. It’s…
9 Apr 8 min

Never outsourced

If something is truly core to your business, why would you hand it to someone else? In this episode, Allon Raiz explains why outsourcing a core competency is a contradiction in terms. Real core competencies aren’t just differentiators – they are machines that continuously produce differentiation. And those machines must…
13 Mar 14 min

Core competencies: Where differentiation begins

Critical competencies keep your business alive but core competencies make it distinct. This episode introduces the first rule of core: you must aim to be best in the world at something – not as ambition, but as strategy. You’ll also hear why differentiation cannot come from sales or marketing alone,…
26 Feb 10 min
All episodes