The ad that makes you drink more

Loading player...
We know advertising works. (It's why the industry exists.) But a new study on beer ads in Germany shows how. Causally.
30 Apr English Germany Science · Technology

Other recent episodes

Underwear & pregnancy

Boxer briefs? Tighty whities? Strings? All seem to influence sperm quality. Also, a study on miscarriages in primates shows they happen more often when raising a small (demanding) child.
6 Nov 30 min

The politics of disgust

Ever feel disgusted by other groups of people? That makes it more likely you're conservative. Unless you're 'interoceptive.'
9 Oct 30 min