Travelogue with Tshifiwa Tshivhengwa (CEO of Tourism Business Council of South Africa)
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South Africa’s tourism sector is under fresh scrutiny following reports that some African travellers are cancelling trips amid concerns linked to safety perceptions and anti-foreigner sentiment.
These developments raise bigger questions about how South Africa is positioned within the African travel market , especially at a time when regional tourism is meant to be a key driver of recovery and economic growth.
To unpack the real impact on the industry, booking trends, and confidence in South Africa as a destination, we are joined by Mr Tshefiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa.
He represents the voice of the private tourism sector, which includes hotels, airlines, tour operators, and hospitality stakeholders who are directly feeling the effects of shifting travel sentiment.
We’ll be exploring whether these reports reflect a deeper structural issue or a temporary perception challenge , and what needs to be done to protect South Africa’s tourism reputation across the continent.
These developments raise bigger questions about how South Africa is positioned within the African travel market , especially at a time when regional tourism is meant to be a key driver of recovery and economic growth.
To unpack the real impact on the industry, booking trends, and confidence in South Africa as a destination, we are joined by Mr Tshefiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa.
He represents the voice of the private tourism sector, which includes hotels, airlines, tour operators, and hospitality stakeholders who are directly feeling the effects of shifting travel sentiment.
We’ll be exploring whether these reports reflect a deeper structural issue or a temporary perception challenge , and what needs to be done to protect South Africa’s tourism reputation across the continent.
