
How Jockey Built a 95% Made‑in‑SA Apparel Business
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As Jockey celebrates 150 years globally, South Africa stands out with a remarkable localisation story: over 95% of Jockey SA’s products are manufactured locally through a 75‑year partnership with Ninian & Lester. The company’s General Manger Bruce McMurray unpacks how heritage, innovation and local manufacturing agility have become competitive advantages in a tough apparel market.

