Dentsu Wisdom Series Dentsu Wisdom Series

Dentsu Wisdom Series

At dentsu, we innovate because we are excited about the future and refuse to stay anchored in the past. Our expertise, technology, and creativity enable us to impact our clients’ businesses, build equity, and transform industries.

Through our dentsu wisdom series, we share deep insights, innovations, and solutions, engaging with people across Africa and beyond. We connect countries, cultures, and generations, creating new values and enriching businesses while acting in the interests of society. Innovation for us is about leaving a positive mark on the world.

Dentsu, Innovating to Impact.
Monthly English South Africa Business · Marketing Narrated by various
29 Episodes
1 – 20

10 Rules to Make Your Brand Unstoppable!

Fresh from the Global Festival of Marketing, Kerri Pravia from iProspect and Michelle Randall from Heed bring you 10 game-changing rules for brand success. From crafting killer briefs to harnessing the power of emotion, this episode of the Dentsu Wisdom Series gives you the ultimate playbook to stay ahead in…
11 Nov 25 min

What Keeps CMOs Up at Night? DENTSU CREATIVE CMO Survey 2024

Dive into the minds of the world’s top marketing leaders with the latest episode of the Dentsu Wisdom Series. The DENTSU CREATIVE CMO Survey 2024 reveals the pressing concerns and innovative strategies of over 950 CMOs from 14 diverse markets. Discover how to harness Transformative Creativity to drive growth and…
2 Oct 44 min

Empowering Women’s Voices in African Media

Empowering Women’s Voices in African Media with Dentsu Leaders Chishimba Musonda & Samantha Kipury In this episode of the dentsu wisdom series, we have Chishimba Musonda, Managing Director of Dentsu Zambia, and Samantha Kipury, Managing Director of Dentsu Kenya, discussing the Representation of Women in the Media. They cover portrayals…
25 Sep 25 min

The Evolution of Attention Economics

In this episode, we dive into the ever-evolving concept of attention economics, tracing its journey from speculative theories rooted in behavioral economics to today's data-driven insights powered by advanced eye-tracking technology. We'll explore how both creative execution and platform selection are pivotal in capturing and sustaining attention, the balance between…
29 Aug 31 min

Tapping into African culture

African culture, music and entertainment is changing the world of creativity and bringing in the new ear of true African creativity. Take a listen to Dawn Rowlands, CEO dentsu Africa in conversation with Jaol Roe, CEO Digital & Customer Experience, dentsu Kenya
11 Aug 13 min

Africa's Creative Future: Leading the World Through Innovation and Collaboration

In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries—from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. Despite the allure of short-term gains, the importance of a long-term vision…
11 Jun 37 min

The skill of INFLUENCE_dentsu School of Influence

The skill of INFLUENCE Welcome to our podcast, where we explore influencer marketing, focusing on the dentsu School of Influence. In our studio, two influencers and the school's founder discuss its inception, operations, and uniqueness. The school aims to nurture South Africa's emerging influencers, acknowledging their ability to shape discourse…
24 Apr 29 min

What does the AGENCY of the future look like?

Join us as we explore the evolving role of A.I., the undeniable power of creativity and talent, and the roadmap for sustainable agencies. Don't miss this insightful conversation on shaping the Agency of the Future. The panellists on this conversation are: Lerina Biermann -Group Managing Director, dentsu MEDIA SA Chris…
15 Apr 26 min

Making a Creative Impact_dentsu wisdom series_Orlando Wood

Orlando Wood joined us virtually in Lagos, Nigeria a few weeks ago at the Dentsu Now Summit. For those of you who don’t know who Orlando Wood is – he is the Chief Innovation Officer for System 1 Group and the author of 2 best selling industry books, LEMON –…
3 Apr 28 min

Uniquely African solutions to African challenges - OOH Marketplace

OOH Marketplace was launched by Dentsu. This signalling a true transformation commitment by Dentsu to push 30% of all their overall out of home spend through the platform, specifically to uplift and empower small Black-owned media businesses. What was the strategic approach by platform developer, Lukhanyo Dyosopu, founder of Light-tech…
24 Feb 25 min

COMEDIAN TUMI MORAKE ON COMEDY AS AN ART-FORM IN BUSINESS, MARKETING AND ADVERTISING

Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, regional network director at dentsu africa, recently had an insightful conversation with Tumi Morake, a successful actress, writer, and global comedian, as part of dentsu Wisdom. This discussion revealed that humour is…
8 Jan 28 min

eKASI - Africa's largest formal, yet informal economy

eKasi (township economy) is an economy generating millions monthly. Do you understand the eKasi market, is your brand actively part of the market and how do you build your brand and really communicate with this market? Dentsu invited industry expert, Michele Thackwray, AmaKonekXin in to share some key insights, tips,…
23 Nov 2023 27 min

Marketers are in the BUSINESS OF HAPPINESS

In this episode of Dentsu Wisdom we delve into the world of entertainment agencies. We are joined by Shaaista Khan Osman and Osman Osman, Blu Blood Entertainment Agency and go behind the scenes and find out how they launched and grew the business. We gain a personal experience into this…
19 Oct 2023 32 min

MAXIMISING AI IN BUSINESS

AI in the workplace isn't just a buzzword; it's the secret sauce for maximizing business potential. Whether it's streamlining processes, personalizing customer experiences, or predicting market trends, AI is a driving force. Embrace AI as a business ally, and you'll unlock unprecedented efficiency, innovation, and growth. Join Sherman Gallie, SEO…
12 Sep 2023 30 min

Cracking the Code: Comedy's Role in Business Audience Engagement

In the world of advertising and marketing, blending comedy with business isn't just a funny idea – it's a powerful method for capturing audiences' attention. Comedy has the unique ability to break down barriers, create relatability, and make a lasting impression. Yamba Mbizule, Regional Network Director at dentsu africa, recently…
27 Aug 2023 28 min

Why Kenya rocks on X (Twitter) in Africa #KOT

#KOT has millions of daily active users. They will call out any injustice, call for accountability, and will defend the country across boarders via their keyboards, but lets find out more about what is happening in the X (Twitter) space from the dentsu Kenya team. Should brands want to connect…
27 Jul 2023 21 min

Amapiano: The Global Groove for Marketers and Brands

Zibusiso Nkomo, Strategic Account Director at iProspect, and Lebogang Kgothadi, Music & Brand Partnership Strategist, have their fingers on the pulse of Amapiano, the genre that has taken the world by storm since its emergence in South Africa in 2012. As marketers, advertisers, and creatives, we can't help but be…
14 Jul 2023 27 min

A 27-year old brand/agency relationship built on TRUST

Dentsu Create, Mozambique is part of dentsu Africa and we connect with them and find out how one of the longest brand/agency relationships in Africa really works. The trust, the innovation, the culture, and lets not forget the lows and the turbulent times - all this makes this one incredible…
19 Jun 2023 14 min
1 – 20