The Future is Female and she's Gaming It!

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In this electrifying episode of the dentsu Wisdom Series, Azmina Khan, Experience Lead, dentsu X sits down with Carly Nel, General Manager at METTLESTATE, to unpack how one woman rewrote the rules of gaming leadership in Africa. From high school English teacher to E-sports trailblazer, Carly’s journey is anything but conventional and that’s precisely what makes it revolutionary.

With razor-sharp insight and unapologetic authenticity, Carly shares how she’s helping dismantle gender bias in gaming, building grassroots E-Sports ecosystems, and turning mobile gaming into Africa’s next big tech frontier. She also dives into the power of brand-creator partnerships, the rise of content-gaming hybrids, and the bold moves that are reshaping the industry.

Whether you're a gamer, a marketer, or a woman looking to carve out space in digital culture this episode is your call to action. Because the future isn’t just female. It’s fierce, fearless, and fully loaded.
2 Sep 2025 English South Africa Business · Marketing

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